feat.MASK - Features
With a background in sustainable garment production, our team at featuring LIMITED saw the unique need for eco-friendly alternatives to the surgical masks worn by the majority of Hong Kong’s public. According to Oceans Asia, an estimated 12 to 15 million single-use face masks are disposed of every day in Hong Kong, creating a surge of waste in our environment; from our beaches to our hiking trails. From this, the idea for the feat.MASK was born. We asked ourselves, how can we make a face mask fashionable and sustainable? It needs to be reusable, yes, but what more can we do to offer a truly sustainable and eco-friendly product?