feat.MASK - Our First Month with Local Hong Kong Brands at PMQ

feat.MASK – Our First Month at PMQ

Last month, we at feat.FASHION were at our first ever retail pop-up store in PMQ, Hong Kong! Hosted by the Plantdays Collective, we are thrilled to have joined other sustainable and local Hong Kong brands for our first brick-and-mortar presence in the heart of Hong Kong’s creative community. Together with other brands, we had a unique selection of carefully-curated products – from fashion to beauty to homeware – all of which are kind on the planet, kind on people and kind on animals. The feat.MASK by feat.FASHION combines sustainable design and production without compromising on fashion and style.

We are excited to announce that we’ll be extending our stay at PMQ for one more month, so come visit us this March! This is not just a shop, it is a chance to connect with other consciously-minded individuals. To cultivate a community-driven space, each brand will be hosting weekly DIY workshops, discussions, sip & shop events and more! 

Take a look below at our two events held in February at PMQ.

feat.FASHION products at Plantdays PMQ

Meet the Brand

Led by Laura Williamson, founder of the Plantdays Collective, we had a IG Live Q&A session with Katharina Bobrowski, talking about how feat.FASHION began, our sustainable practices as well as our feat.MASK, of course! The conversation highlighted how “there isn’t a perfect version of sustainability”, and how at feat.FASHION, we do our best to identify areas where as a brand, we can make conscious choices about our materials and practices, while providing our customers with functional products that are fashionable and stylish too! Watch the full conversation here, on the Plantdays IGTV.

feat.MASK Design Competition

We also hosted a feat.MASK design competition! Participants got the chance to design their very own feat.MASK, where we chose one lucky winner’s design to be featured and produced in our next collection! From the hand drawn designs, we created digital versions to fit our technical criteria and after deliberating and getting your votes in on Instagram, meet the Mikaela feat.MASK, named after it’s designer Mikaela. We can’t wait to produce it, so keep an eye out for the design in our next collection!

designers at the feat.MASK design competition

A big thank you to all of you who came to support us in our first month and come visit us in store again at PMQ, Shop S311 for new products, new events and more!

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