Athleisure Wear

New product launch: feat.LIFE the sustainable athleisure wear

feat.LIFE stands for a new line of redefined athleisure wear. We have developed 3 innovative athleisure styles in 3 amazingly fresh colours. All feat.LIFE styles are truly seamless, that are super comfortable and give you an amazing second skin feeling with some great features like the antibacterial treatment of the yarn. All items in this collection fit all body types and shapes. Whether you’re out and about or simply lounging at home, our feat.LIFE sets will take you through the day in comfort and style.

stretch leg
powerful 4 way stretch

But what makes this line different?

From the materials to the packaging, the product development and marketing – all aspects are aligned with our sustainable values. This means that everything that is used to develop, manufacture and pack the product is carefully thought through and all unnecessary items and steps are cut out. 

For this line we even go one step further and will only produce the garments when there is demand. We try to make sure that we save precious resources and only produce what is consumed and loved by you.  

But how does this work?

We are using the platform KICKSTARTER to present this product line and collect pre-orders until August 18th, 2021 in order to reach our founding goal. How does it work you may ask.  

  • KICKSTARTER connects creators with backers to fund projects. 
  • Rewards aren’t guaranteed and creators must regularly update backers. 
  • You’re only charged if the project meets its funding goal by the campaign deadline.

The consumer is part of this launch and decides if this line will becomes reality or just remains a nice concept.  
If you like this collection concept support this campaign here. We have put together amazing bundles for you. 

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*until the pre-order ends

We use LENZING™ ECOVERO™ branded viscose fibers

The viscose yarns we use are made of pulp from renewable resource wood that are sustainably sourced from certified vendors. Viscose is smooth and silky on the skin. It is breathable and absorbs moisture under normal conditions and leaves you with a comfortable feeling. 

Derived from certified renewable wood sources using an eco-responsible production process by meeting high environmental standards, LENZING™ ECOVERO™ branded viscose fibers tailor to a sustainable lifestyle, contributing to a clean environment.

feat.fashion up to 50 lower emissions water impact

Up To 50% Lower Emissions & Water Impact

Compared to generic viscose, the manufacturing of Lenzing EcoVero™ generates up to 50% lower emissions and water impact

feat.fashion Kickstarter Sustainable Wood Pulp Sourcing

Sustainable Wood & Pulp Sourcing

Lenzing EcoVero™ uses wood pulp from responsibly managed forests and certified sustainable sources

feat.fashion supply chain transparency

Supply Chain Transparency

Fibers can be identified even after long textile processing, assuring consumers that brands are using genuine Lenzing EcoVero™

feat.fashion Kickstarter Icon 05

Certified Eco-responsible

Lenzing EcoVero™ is internationally certified for environmental excellence as the fibers have a lower environmental impact throughout their lifecycle

feat.LIFE seamless top
feat.LIFE seamless shorts

We use 3D Design in Product Development

All of our prototype modifications were done by using 3D design software, to help eliminate sample waste and the associated carbon footprint from transport. The 3D technology allows changes without the use of precious resources. We were able to modify the collection items quickly and precisely until we made the decision to include them in this first line of feat.LIFE.  

3D design in product development

We use Wholegarment Knitting for Less Production Wastage

Unlike regular garments that involve cutting & sewing, our truly seamless feat.LIFE sets are knitted directly on the WHOLEGARMENT knitting machine by using the minimum amount of materials (so cool, we know!). We only use the material that goes into making one garment. 

Less waste wholegarment knitting

We say NO to extra labels and tags

We believe that labels and hangtags that you can find on regular garments are really unnecessary, not environmentally friendly, and add to the production costs. That’s why we have adopted a no-frills approach. Our feat.LIFE garments have all the information you need, printed onto the garments directly.  From the country of origin and size to fabric composition and care instructions. It’s all you really need and it’s all in one place. Extra benefit: No more scratchy labels! 

heat transfer label no extra label

We say NO to Plastic and yes to responsible alternatives

Eco-friendly goes beyond just our products, we only choose environmentally conscious materials for our packaging too! We believe in zero plastic when it comes to packing and protecting our garments. Our paper-based bag is a sustainable alternative to conventional plastic bags. Our bag is 100% recyclable and is certified by the Forest Stewardship Council (FSC), which ensures that the wood used is from certified forests, controlled wood, or recycled materials.  

zero plastic packing

And last but not least…Tree Planting.

As with all feat.FASHION products, this line also supports our tree planting initiative. 

We believe that planting trees is one of the simplest, yet most effective ways to combat climate change. A growing tree absorbs carbon dioxide, which is a major greenhouse gas and contributor to climate change. For this reason, we support the Trillion Tree Campaign and we pledge to donate with every purchase of our feat.LIFE collection. 

sustainable living green plant
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