Stay up to date with the latest updates from feat.FASHION in our news blog. From sustainable fashion to discussing noteworthy sustainability topics, we cover it all.

RECENT STORIES

What is Lotus Silk

What is Lotus Silk?

How is it made? Lotus silk is a rare, vegan fabric produced in small scales due to the skill and time required to source these delicate plant-based fibers. Sticky fibers are extracted by hand from the stem of lotus flowers, rolled together and dried. Once woven, it is durable and soft to touch, unlike any other fabric. As a vegan alternative

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feat.MASK - Spring Collection

feat.MASK – Spring Collection

Introducing our feat.MASK spring collection – from trendy animal prints to much needed basics, we’ve got you covered whatever your style.  MOCHA: The basic you didn’t know you needed! As the latest addition to our solid feat.MASKs, the Mocha feat.MASK gives us our favourite caffeine kicks – mocha & cappuccino. RICH: Featuring a classic paisley

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feat.MASK - Our First Month with Local Hong Kong Brands at PMQ

feat.MASK – Our First Month at PMQ

Last month, we at feat.FASHION were at our first ever retail pop-up store in PMQ, Hong Kong! Hosted by the Plantdays Collective, we are thrilled to have joined other sustainable and local Hong Kong brands for our first brick-and-mortar presence in the heart of Hong Kong’s creative community. Together with other brands, we had a

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feat.MASK - Chinese New Year Limited Edition

feat.MASK – Chinese New Year 2021: Limited Edition Collections

Welcome the Chinese New Year in style with a range of limited edition products to celebrate the auspicious season. From our very own Lunar New Year Limited Edition feat.MASKs to beauty and technology, browse our top picks of limited edition capsule collections. Azalea feat.MASK Zephyr feat.MASK Mulberry Mulberry’s latest addition to their 100% sustainable Portobello

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feat.MASK - 6 New Year's Eve Outfit Ideas

feat.MASK – 6 New Year’s Eve Outfit Ideas

2020 has been quite the year to say the least and to bring in the new year, we’ve put together 6 New Year’s Eve outfit ideas to suit your festive style. From fancy to laid-back, we’ve got you covered for however you plan on (safely) marking the occasion.  1. Pant Suit Look no further than

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feat.MASK 2020 gift guide

feat.MASK – The Ultimate Last Minute Gift Guide 2020

Struggling to find the best last minute gift? What better way to celebrate Christmas this year other than in true 2020 style? With masks! Explore our gift guide 2020 to find something for everyone on your list. Our feat.MASKs are the perfect sustainable, safe and stylish gift this Christmas. Over the past year, masks have become the

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feat.MASK - simple sustainable living tips

feat.MASK – Simple Sustainable Living Tips

With COVID-19 changing the way we live our lives, now is as good a time as any to explore the many easy steps toward sustainable living – and this starts at home.  What is sustainable consumption? According to the United Nations Environment Programme, sustainable consumption is defined as “the use of services and related products,

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feat.MASK - reusable mask hong kong

feat.MASK – Why A Reusable Fabric Mask Is Better For Us All

As masks become imperative to our daily life, one must ask themselves about their long-term use. With safety being the top concern, a reusable fabric mask offers a sustainable and functional alternative. In an article by SCMP Young Post, NGO Oceans Asia estimated 12 to 15 million single-use face masks are disposed of every day

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autumn 2020 must-haves

feat.MASK – 5 Autumn 2020 Must-haves

With cooler weather creeping in, we’ve compiled our top 5 Autumn 2020 must haves for the new season that we all need in our closet. We’ve also included how to curate your look with our feat.MASK for some styling inspiration!  1. Faux Leather Faux leather is undoubtedly a trend to hop on to this season, with

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Our Instagram Stories

Meet our Medium Lotus Silk Scrunchies 🌸⁠
⁠
Made from 100% organic lotus silk and recycled elastic bands, this material is sourced from the stem of lotus flowers and is a plant-based, vegan alternative to regular silk 🌿⁠
⁠
Sticky fibers are extracted by hand from the stem of lotus flowers, rolled together, dried and woven - they're truly one of a kind and eco-friendly! 💚⁠
⁠
The scrunchies are smooth and soft, which is gentle on your hair while providing a strong hold ✨⁠
⁠
Shop our Medium Scrunchie Combo in Smoke Grey & Deep Navy via the 🔗 in bio.⁠
⁠
#feat_HAIR #lotussilk

Meet our Medium Lotus Silk Scrunchies 🌸⁠

Made from 100% organic lotus silk and recycled elastic bands, this material is sourced from the stem of lotus flowers and is a plant-based, vegan alternative to regular silk 🌿⁠

Sticky fibers are extracted by hand from the stem of lotus flowers, rolled together, dried and woven - they're truly one of a kind and eco-friendly! 💚⁠

The scrunchies are smooth and soft, which is gentle on your hair while providing a strong hold ✨⁠

Shop our Medium Scrunchie Combo in Smoke Grey & Deep Navy via the 🔗 in bio.⁠

#feat_HAIR #lotussilk
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We're going to be in Discovery Bay this weekend for the @handmadehongkong Sunday market! ✨⁠
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Join us for a lovely day out and discover our new feat.MASK designs and our brand new product range too 💚⁠
⁠
See you all there 🥰⁠
⁠
#feat_MASK #handmadehongkong⁠

We're going to be in Discovery Bay this weekend for the @handmadehongkong Sunday market! ✨⁠

Join us for a lovely day out and discover our new feat.MASK designs and our brand new product range too 💚⁠

See you all there 🥰⁠

#feat_MASK #handmadehongkong⁠
...

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Our feat.MASK is antibacterial & anti-UV⁠ ✅⁠
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🚫 The yarns have been treated with an antibacterial agent that prevents bacteria to flourish in the fibre. Lab tests confirm a bacteriostatic activity up to 99.9% after washing and lasts at least 20 washes.⁠
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🚫 A UPF 50+ protection is certified. The yarns used to make the feat.MASK can effectively resist the damage of sunlight and ultraviolet rays.⁠
⁠
Learn more via the 🔗 in bio.⁠
⁠
#feat_MASK

Our feat.MASK is antibacterial & anti-UV⁠ ✅⁠

🚫 The yarns have been treated with an antibacterial agent that prevents bacteria to flourish in the fibre. Lab tests confirm a bacteriostatic activity up to 99.9% after washing and lasts at least 20 washes.⁠

🚫 A UPF 50+ protection is certified. The yarns used to make the feat.MASK can effectively resist the damage of sunlight and ultraviolet rays.⁠

Learn more via the 🔗 in bio.⁠

#feat_MASK
...

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Weekending 💚⁠
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Shop KAITO at PMQ Shop S311 or at Kaos, Central.⁠
⁠
#feat_MASK #852

Weekending 💚⁠

Shop KAITO at PMQ Shop S311 or at Kaos, Central.⁠

#feat_MASK #852
...

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Make a style statement with our bestselling Zion feat.MASK 🦓⁠
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Shop ZION at PMQ Shop S311 or at Kaos, Central.⁠
⁠
#feat_MASK #ecofashion⁠

Make a style statement with our bestselling Zion feat.MASK 🦓⁠

Shop ZION at PMQ Shop S311 or at Kaos, Central.⁠

#feat_MASK #ecofashion⁠
...

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We're super excited to announce that you can now find our feat.MASKs at @kaoshk ✨ Housed in a gorgeously designed space, the luxury concept combines high-end products and treatments - including nails, lashes and massages.⁠
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So come along with your girl gang for a unique and personalised experience exclusively at @kaoshk❣️⁠
⁠
Click the 🔗 in bio for a full list of their services and to book!⁠
⁠
#feat_MASK #fashion

We're super excited to announce that you can now find our feat.MASKs at @kaoshk ✨ Housed in a gorgeously designed space, the luxury concept combines high-end products and treatments - including nails, lashes and massages.⁠

So come along with your girl gang for a unique and personalised experience exclusively at @kaoshk❣️⁠

Click the 🔗 in bio for a full list of their services and to book!⁠

#feat_MASK #fashion
...

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Need some sol on this gloomy morning?⁠ We've just added our statement Sol feat.MASK to our @plantdaysco PMQ pop-up to brighten up your day ☀️⁠
⁠
Shop SOL Now At PMQ shop S311 or via the 🔗 in bio.⁠
⁠
#feat_MASK #sustainablestyle

Need some sol on this gloomy morning?⁠ We've just added our statement Sol feat.MASK to our @plantdaysco PMQ pop-up to brighten up your day ☀️⁠

Shop SOL Now At PMQ shop S311 or via the 🔗 in bio.⁠

#feat_MASK #sustainablestyle
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Ensure the perfect fit of your feat.MASK with our adjustable ear loops 💚⁠
⁠
Simply pull the stopper towards your ear, making sure that the feat.MASK covers your nose and mouth snugly. Due to a special construction, our signature stopper cannot slide off the ear loop and is made from 100% certified biodegradable Thermoplastic Urethane (TPU), which is soft and comfortable behind your ear 👂 ⁠
⁠
Learn more via the 🔗 in bio.⁠
⁠
#feat_MASK #sustainable

Ensure the perfect fit of your feat.MASK with our adjustable ear loops 💚⁠

Simply pull the stopper towards your ear, making sure that the feat.MASK covers your nose and mouth snugly. Due to a special construction, our signature stopper cannot slide off the ear loop and is made from 100% certified biodegradable Thermoplastic Urethane (TPU), which is soft and comfortable behind your ear 👂 ⁠

Learn more via the 🔗 in bio.⁠

#feat_MASK #sustainable
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Keep your little ones safe in our Kids bestseller Bao feat.MASK 🐼 So cute!⁠
⁠
Shop BAO At PMQ shop S311 or via the 🔗 in bio.⁠
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#feat_MASK #ecofriendly

Keep your little ones safe in our Kids bestseller Bao feat.MASK 🐼 So cute!⁠

Shop BAO At PMQ shop S311 or via the 🔗 in bio.⁠

#feat_MASK #ecofriendly
...

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The feat.MASK offers protection on its own, but our replaceable filter can be inserted if additional protection is required. Instead of a bulky filter pocket like most reusable masks, our replaceable filters simply stick to the inside of your feat.MASK ⁠for a comfortable wear 💚⁠
⁠
🔹 3-layered with 3D structure for extra comfort⁠
🔹 PFE ≥95% BFE ≥98%⁠
🔹 Adult filters available in 4-week bundles (total of 28 filters)⁠
⁠
Shop our FILTERS in PMQ shop S311 or via the 🔗 in bio.⁠
⁠
#feat_MASK

The feat.MASK offers protection on its own, but our replaceable filter can be inserted if additional protection is required. Instead of a bulky filter pocket like most reusable masks, our replaceable filters simply stick to the inside of your feat.MASK ⁠for a comfortable wear 💚⁠

🔹 3-layered with 3D structure for extra comfort⁠
🔹 PFE ≥95% BFE ≥98%⁠
🔹 Adult filters available in 4-week bundles (total of 28 filters)⁠

Shop our FILTERS in PMQ shop S311 or via the 🔗 in bio.⁠

#feat_MASK
...

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At feat.FASHION, we pledge to donate to @plantfortheplanet_official with every purchase of our feat.MASKs and we're proud to have planted 3000 trees so far! 🌳 ⁠
⁠
Check out where we've planted trees via the 🔗 in bio.⁠
⁠
#feat_MASK #treetuesday

At feat.FASHION, we pledge to donate to @plantfortheplanet_official with every purchase of our feat.MASKs and we're proud to have planted 3000 trees so far! 🌳 ⁠

Check out where we've planted trees via the 🔗 in bio.⁠

#feat_MASK #treetuesday
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⁠Sustainability goes beyond just our products, we make sure only eco-friendly and certified materials go into the production of all our packaging as well 💚⁠
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♻️ Our packaging is FSC certified, 100% recyclable, and made from responsibly-sourced wood. In addition, we use non-toxic soy and water-based inks.⁠
⁠
♻️ The free washing bag and poly bag is made from 100% recycled polyester.⁠
⁠
Learn more via the 🔗 in bio.⁠
⁠
#feat_MASK #sustainable

⁠Sustainability goes beyond just our products, we make sure only eco-friendly and certified materials go into the production of all our packaging as well 💚⁠

♻️ Our packaging is FSC certified, 100% recyclable, and made from responsibly-sourced wood. In addition, we use non-toxic soy and water-based inks.⁠

♻️ The free washing bag and poly bag is made from 100% recycled polyester.⁠

Learn more via the 🔗 in bio.⁠

#feat_MASK #sustainable
...

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The gorgeous @dayslikelaura founder of @plantdaysco in her Ash feat.MASK 🖤⁠ ⁠
⁠
Shop ASH in PMQ shop S311 or via the 🔗 in bio.⁠
⁠
#feat_MASK #shopsustainable

The gorgeous @dayslikelaura founder of @plantdaysco in her Ash feat.MASK 🖤⁠ ⁠

Shop ASH in PMQ shop S311 or via the 🔗 in bio.⁠

#feat_MASK #shopsustainable
...

19 3
A reusable face mask is the sustainable alternative in the new normal; at feat.FASHION, we take it one step further and use sustainable and eco-friendly materials to create our feat.MASK 💚⁠
⁠
🌿 The viscose yarns we use are made of pulp from renewable resource wood that are sustainably sourced from certified vendors. The manufacturing of our viscose fibers generates up to 50% lower emissions and water impact in comparison to generic viscose.⁠
⁠
🌿 The adjustable ear loop stopper is made from certified Thermoplastic Urethane (TPU), which is 100% eco-friendly and biodegradable.⁠
⁠
Learn more via the 🔗 in bio.⁠
⁠
#feat_MASK #sustainable

A reusable face mask is the sustainable alternative in the new normal; at feat.FASHION, we take it one step further and use sustainable and eco-friendly materials to create our feat.MASK 💚⁠

🌿 The viscose yarns we use are made of pulp from renewable resource wood that are sustainably sourced from certified vendors. The manufacturing of our viscose fibers generates up to 50% lower emissions and water impact in comparison to generic viscose.⁠

🌿 The adjustable ear loop stopper is made from certified Thermoplastic Urethane (TPU), which is 100% eco-friendly and biodegradable.⁠

Learn more via the 🔗 in bio.⁠

#feat_MASK #sustainable
...

10 3
So excited to be a part of @plantdaysco's pop-up store in PMQ alongside other sustainable local brands! 🌿⁠
⁠
Come visit us starting this Friday 29 Jan until Sunday 28 Feb! See you all there 🥰⁠
⁠
#feat_MASK #shopsustainably

So excited to be a part of @plantdaysco's pop-up store in PMQ alongside other sustainable local brands! 🌿⁠

Come visit us starting this Friday 29 Jan until Sunday 28 Feb! See you all there 🥰⁠

#feat_MASK #shopsustainably
...

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