Our Mission

At feat.FASHIONour mission lies in redefining everyday essentials for the whole family to provide eco-friendly products that are meant to last. From a simple product, we look at every element, making conscious choices along the way about our methods and materials. Our two signature collections – feat.MASK and feat.HAIR Lotus Silk – are carefully designed using sustainable materials that are comfortable and fashionable! 

feat.MASK - reusable mask hong kong


We at feat.FASHION are committed to providing you with eco-friendly products, making sure that every step in our process is sustainable and kind on our planet, specifically looking at 3 keys areas. Being sustainable is not a trend – it is what we believe and aim to achieve at work each and every day. 


For our design samples, we were able to utilise our 3D design softwares to quickly create realistic samples which allowed us to significantly reduce sample waste. 

feat.fashion 3Dsoftware Mask
Eco-friendly products - ear loop stopper


We make sure only eco-friendly and certified materials go into the production of all our products and packaging. Our materials are either sustainably produced, FSC certified, plant-based & vegan, non-toxic, deadstock, made from recycled materials, biodegradable or recyclable. We believe we can all live in style without compromising on sustainability or comfort, our eco-friendly products are fun and bold and expresses your personality with a touch of colour!


We believe that planting trees is one of the simplest, yet most effective ways to fight against climate change. A growing tree absorbs carbon dioxide, a major greenhouse gas and contributor to climate change. For this reason, we support tree planting initiatives and we pledge to donate with every purchase of our products.

sustainable living green plant
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